Carla Frazão

Design and production, concept through delivery.

20 years creating visual communication across brand identity, editorial design, and web.

I collaborate with companies worldwide, across different industries and time zones. I integrate into existing teams or work independently. The goal is always the same: clear, consistent, purposeful communication.

I don't just design. I deliver complete solutions.

With over 20 years of experience in graphic design, 13 of them as an independent designer, I have built a career around what truly matters: clarity, consistency, and partnerships built on trust.

My path began in a design studio, where for more than a decade I led multidisciplinary teams, coordinated complex projects, and worked directly with clients and suppliers. That experience shaped how I work today: methodical, communicative, and focused on delivering results that serve a real purpose.

Today I work remotely with clients across the world. I value long-term relationships with businesses that see design as a strategic investment. I bring commitment, expertise, and full autonomy to every project. In return, I work best with clients who respect that professionalism goes both ways.

What I Do

My work spans three core areas:

Brand Identity & Strategy

Complete visual identity systems, from concept through implementation. I develop logos, guidelines, and brand systems that communicate clearly and scale as your business grows.

Editorial & Print Design

Publications, brochures, corporate materials, and marketing collateral. From concept through print-ready files, every piece is faithful to your brand and adapted to the technical requirements of each medium.

Digital & Web Design

Website design and development in Figma and WordPress. Custom themes that give you control without compromising design integrity, from information architecture to final deployment.

How I Work

Remote & Global

Based in Lisbon, I collaborate with international teams across multiple time zones. Geography is not a barrier when you have the right tools, a defined methodology, and clear communication. I respond quickly and am accessible through multiple channels.

Experience That Translates

Years managing multidisciplinary teams taught me how to collaborate effectively, respect each person’s contribution, and keep complex projects on track. Whether working independently or integrated into your existing team, I adapt without losing sight of the objective.

Purpose-Led Design

I believe every element should have a reason to exist. Simplicity over complexity. Clarity over decoration. The best design often comes from knowing what to leave out.

Expertise & Tools

My work combines strategic thinking with hands-on execution across brand identity, editorial design, and web development.

My toolkit includes Adobe Creative Suite (InDesign, Illustrator, Photoshop), Figma, WordPress, HTML, and CSS. But tools are only as good as the thinking behind them. Every decision I make serves one purpose: to communicate your brand effectively and consistently.

Ways to Work With Me

Project-Based

Defined scope, agreed deliverables, fixed timeline and budget. Ideal for specific projects with clear objectives from the start.

Hour Block

Purchase a set of hours in advance and use them as needed. Flexible for ongoing needs that vary month to month.

Hourly Retainer

An agreed hourly rate with staged payments: weekly, bi-weekly, or monthly. Full transparency with regular time reports so you always know where you stand.

Long-Term Partnership

For brands that need a dedicated design resource over time, or companies with existing teams looking for an external creative partner. I integrate where I am needed, with full autonomy and without the overhead of a permanent hire.

Who I Work With

I work with established and growing companies that take their brand seriously. Teams where there is respect, trust, and a genuine commitment to doing things well.

My best client relationships are built on clear communication, mutual respect, and a shared understanding that good work takes time. I bring dedication and expertise to every project. I expect the same professionalism in return.

If that is how you approach your business and your brand, I would love to hear from you.

Let's Work Together

I am selective about the projects I take on. The best work comes from solid partnerships built on mutual respect and shared values.

If you are looking for a design partner who understands your vision and becomes more valuable over time, let’s talk.