To support the launch of both the new website and the accompanying book, I developed a cohesive Instagram campaign for Happy Great Day. The goal was to generate engagement, build anticipation, and communicate the brand's personality across a series of coordinated posts. The campaign was built around a flexible system of layouts — adaptable across announcements, quotes, behind-the-scenes moments, and calls to action — all maintaining a consistent visual thread through colour, typography, and graphic language. All assets were delivered in the correct formats and dimensions, organised for straightforward scheduling. A well-coordinated launch campaign does more than generate individual posts — it creates momentum. By keeping the visual identity consistent across the launch, the campaign reinforced the brand at a key moment and gave both the website and book a unified presence.