Resilience Agenda was launching Hub Circuit, a new mental fitness program requiring distinct branding while maintaining connection to the parent brand. The program needed visual identity that could work across print materials, digital platforms, and workshop environments.
I developed branding elements, program collateral, and communication templates. The design system uses complementary colors and graphic elements that differentiate Hub Circuit while sharing the core brand's professional aesthetic.
Deliverables included brochures, workshop materials, digital assets, and brand guidelines for program facilitators.
Deliverables: Brochures, Workshop Materials, Digital Assets
Brochures and Flyers: Designed to promote the mental fitness program, these materials focused on delivering key information in an engaging and accessible way. The designs followed the established brand guidelines, ensuring consistency across all printed materials.
Forms: Created easy-to-use forms for participants to register and track their progress, maintaining a clean and professional look that aligned with the program’s tone.
Slide Presentations: Developed visually appealing and informative slide decks to support the program’s workshops, designed to engage participants while keeping the content clear and focused.
Brand Respect and Adaptation: Throughout the design process, I ensured that each material reflected the core values of the mental fitness program. The design elements, such as colors, typography, and imagery, were carefully selected to evoke a sense of calm, focus, and professionalism, reinforcing the program’s purpose of mental well-being. The final deliverables helped to communicate the program’s message effectively, engage participants, and enhance their experience throughout the program.