Resilience Agenda - Hub Circuit Program Branding – Carla Frazão

Resilience Agenda

Hub Circuit — program branding

Resilience Agenda was launching Hub Circuit, a new mental fitness program requiring distinct branding while maintaining a clear connection to the parent brand. I developed the full set of program materials — brochures, participant forms, workshop slide decks, and digital assets — using a complementary colour palette and graphic system that differentiates Hub Circuit while sharing the core brand's professional tone. Every element was designed to engage participants and support facilitators throughout the program.

Client: Resilience Agenda

Services: Program Branding, Print Design, Marketing Materials

Year: 2024

Tools: Adobe Indesign, Adobe Photoshop, Adobe Illustrator

Brochures and Flyers: Designed to promote the mental fitness program, these materials focused on delivering key information in an engaging and accessible way. The designs followed the established brand guidelines, ensuring consistency across all printed materials.

Forms: Created easy-to-use forms for participants to register and track their progress, maintaining a clean and professional look that aligned with the program’s tone.

Slide Presentations: Developed visually appealing and informative slide decks to support the program’s workshops, designed to engage participants while keeping the content clear and focused.

Brand Respect and Adaptation: Throughout the design process, I ensured that each material reflected the core values of the mental fitness program. The design elements, such as colors, typography, and imagery, were carefully selected to evoke a sense of calm, focus, and professionalism, reinforcing the program’s purpose of mental well-being. The final deliverables helped to communicate the program’s message effectively, engage participants, and enhance their experience throughout the program.