Resilience Agenda
From editorial production to brand partner.
Partners since 2018, and every year, more value.
About the Client
Resilience Agenda is a mental fitness brand built around a core product: a meticulously designed physical planner that helps people build resilience through structured daily practice.
Founded by Hadleigh, a performance psychology specialist, the brand has grown from a single product, now used by over 20,000 people each year, into an expanding ecosystem, with presence in the Australian and European markets, a digital sub-brand (Mental Fitness Daily) and international ambitions.
Partnership Timeline: 2018 – Present
My Role: Lead Designer & Creative Partner
Services: Brand identity and systems, brand guidelines, editorial and product design, print production, institutional communications, sales materials, website design
The Challenge
In 2019, after a year of working together on smaller projects, Hadleigh brought me a bigger challenge that seemed simple: he needed a designer with advanced InDesign experience to handle the complex pagination of his 2020 Annual Planner.
The Technical Need
- Hundreds of pages with daily and weekly spreads
- Rigorous grid systems to ensure visual consistency
- Meticulous typography with clear hierarchies and flawless legibility
- Demanding production specifications, the final product would be printed in thousands of units and could not afford errors
For this challenge, a “creative” designer wasn’t enough. It required someone with absolute technical mastery of print production and obsessive attention to detail.
The Unspoken Need
The Solution
The relationship grew organically, project by project, year after year. Today, I act as a natural extension of the team, understanding the brand's vision as deeply as its founder.
Phase 1: Core Product Engineering (2019–present)
From the first year, I took full responsibility for the annual planner’s production cycle, and I still do today, from the first drafts to the printed edition on sale.
Strategic Grid Design
Each year, I design the page architectures for the Australian and European editions. Every layout must balance functional usability with visual clarity, supporting the mental fitness methodology with space for reflection, habit tracking, and planning, while remaining intuitive and aesthetically coherent.
Production and Pagination
- Automatic date calculations for each market
- Layout consistency across spreads
- Continuous typographic refinement
- Preparation of print-ready files with all technical specifications
Art direction
Since 2020...
Phase 2: Brand Extension, Mental Fitness Daily (2021–present)
Over the partnership, I have developed three brand packs for the business. The most complete is Mental Fitness Daily. When Hadleigh’s vision expanded beyond the physical product, I was challenged to create a complete brand identity for a complementary digital platform, one that needed to feel unmistakably part of the Resilience Agenda family while standing on its own as a product.
When Hadleigh’s vision expanded beyond the physical product, I was challenged to create a complete brand identity for a complementary digital platform, one that needed to feel unmistakably part of the Resilience Agenda family while standing on its own as a product.
Building a brand from scratch
- Logo and visual identity system
- Employer integration guides (MFD Employer Onboarding Guide)
- Mental Fitness Reset: 28 days card
The colour palette was deliberately inherited from the parent brand, so Mental Fitness Daily would read as an extension, not a separate product competing for attention. The owl became the platform’s symbol, representing wisdom and structured learning, reinforcing that the program is built on rigour, not generic wellbeing advice. For the typography, I chose a classic serif for headings to signal trust, seriousness and permanence, deliberately pushing against the perception that digital wellbeing products are lightweight or unrigorous.
This project marked a turning point in our partnership. It proved I could translate Hadleigh’s vision into an entirely new brand, capable of standing independently while remaining connected to the parent brand.
Phase 3: Institutional and Commercial Communications (2020–present)
As the business grew, my role expanded to cover all visual communication needs.
Institutional materials
I create and update brochures for the Australian and European markets, ensuring brand consistency across all territories. Every piece is designed to communicate the Resilience Agenda mission with clarity and professionalism.
Website design
In August 2024, I designed the Resilience Agenda website, defining the layout, visual hierarchy and page structure for the brand’s online presence. The site was then built by the client’s developer, and the design live today is based on my layout.
Sales and proposal materials
I developed reusable, visually impactful proposal templates designed to be easily editable by the client. When urgent requests arise for high-value client meetings, I respond quickly, managing deadlines with empathy and without compromising quality.
Technical and consultative support
I collaborate directly with Hadleigh to solve technical challenges, such as file optimisation for editing across different platforms (PC vs. Mac), ensuring the final product is not only beautiful but also functional and practical for day-to-day business needs.
The Results
A core product flawlessly launched every year since the 2020 edition
Strategic consistency across all brand extensions
The compound value of a long-term partnership
- Briefings are shorter because I already know the context
- Revisions are minimal because I know what works
- Deadlines are faster because I don’t start from zero
- Trust is total because it’s built on years of consistent delivery
The Value of a Long-term Partnership
Years later, the relationship is no longer client-provider. It's a true partnership. Hadleigh doesn't need to give me extensive briefings. He doesn't need to explain the brand again. He doesn't need to worry about quality. He knows it will be right because we've built a shared understanding over years of collaboration. This is the difference between a project and a partnership. Between a provider and a strategic asset.
"She is excellent. She is the designer for the annual Mental Fitness Diary used by over 20,000 people each year. She's built three brand packs for me over time. She's creative, reliable, a good communicator, works hard to meet deadlines, and is a pleasure to deal with."
Hadleigh Fischer
Founder, Resilience Agenda & Mental Fitness Daily
Looking for a partnership like this?
Many brands start with a specific need, a product, a website, an identity. That's normal. But the real value comes from finding someone who can grow with you. Someone who learns your business deeply enough to become a strategic resource, not just another name on the supplier list.
If you're a founder or business leader looking for:
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Consistent excellence over time, not just impressive one-off projects
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A partner who understands your vision and expands it
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Someone who becomes more valuable as the relationship deepens
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A designer you can trust with your brand's evolution as you scale
Then let's talk.
Ready to explore what this could look like for your business?
MUNICIPAL WORKS AUSTRALIA
What started as a website redesign in 2023 has grown into an ongoing partnership that keeps the brand consistent across the website, national conference materials, institutional brochures and email campaigns, with complete autonomy.