Web & Digital

Vagoinertes
Institutional Website

For Vagoinertes, I developed a complete institutional website from the ground up. The goal was to create an online presence that reflects the organisation's identity and values, while offering a clean, functional experience for visitors. The project covered everything from initial concept and layout design to photography treatment, WordPress development, and final launch.

Client: Vagoinertes
Services: Web Design · WordPress Development · Content Updates · Ongoing Partnership
Year: 2025
Tools: Adobe Photoshop, Adobe Illustrator, Figma, WordPress, Elementor

What Was Done

Layout Conception & Design

  • Created a custom layout tailored to the organisation’s institutional profile

  • Designed a clean, approachable interface that prioritises clarity and navigation

  • Structured content to highlight the organisation’s mission, activities, and contact points

Photography Treatment

  • Carefully selected and treated all photographic materials to ensure visual coherence

  • Adjusted colour tones, lighting, and composition to align with the brand’s identity

  • Prepared images for web use, balancing quality with fast loading times

WordPress Development

  • Built a custom WordPress theme from scratch, tailored to the design specifications

  • Implemented intuitive backend controls, allowing the client to manage content with ease

  • Ensured full responsiveness across desktop, tablet, and mobile devices

Launch & Go-Live

  • Managed the complete deployment process, from hosting setup to domain configuration

  • Conducted thorough testing across browsers and devices before launch

  • Provided training and documentation for the client to manage their own updates

A Partnership from Concept to Launch

This project is a example of a full-cycle collaboration — from the first sketch to the moment the site went live. Every stage was handled with attention to detail, ensuring that the final result not only looks professional but also functions smoothly for both the client and their audience.

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Municipal Works Australia
Institutional Website

Following the successful website redesign in 2023, my partnership with Municipal Works Australia has continued into 2025 with ongoing maintenance, content updates, and new page developments. This phase of the project focused on keeping the website current, functional, and aligned with the organisation's evolving needs — from updating event information and team profiles to creating new landing pages for conferences and training programs.

Client: Municipal Works Australia
Services: Web Design · WordPress Development · Content Updates · Ongoing Partnership
Year: 2023 - Today
Tools: Adobe Photoshop, Adobe Illustrator, Figma, WordPress, Elementor

What Was Done

Content Updates & Refinements

  • Regular updates to event pages, news articles, and job board listings

  • Addition of new team profiles and board member information

  • Updates to technical certifications and membership materials

New Page Development

  • Created dedicated landing pages for the 2025 National Conference

  • Developed information pages for leadership programs and training initiatives

  • Expanded the job board section with improved layout and functionality

Layout & Design Improvements

  • Refreshed visual elements to maintain consistency with brand guidelines

  • Optimised page layouts for better readability and user experience

  • Ensured all new content integrated seamlessly with the existing design system

Technical Maintenance

  • Ongoing WordPress updates and plugin management

  • Quick resolution of any technical issues to ensure zero downtime

  • File optimisation and performance monitoring

The Value of Ongoing Partnership

What makes this project meaningful is not just the individual updates, but the trust that allows me to work with complete autonomy. The MWA team knows that the site is in good hands — I identify what needs to be done and execute it without the need for constant briefings or approvals.

This is the compound value of a long-term relationship: faster turnarounds, consistent quality, and peace of mind for the client.

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Happy Great Day
Instagram Campaign — Website & Book Launch

To support the launch of both the new website and the accompanying book, I developed a cohesive Instagram campaign for Happy Great Day. The goal was to generate engagement, build anticipation, and communicate the brand’s personality across a series of coordinated posts. The campaign was designed to work as a visual journey, guiding the audience from discovery to engagement, while maintaining a consistent and recognisable aesthetic throughout.

Client: Happy Great Day
Services: Layout
Year: 2025
Tools: Figma, Adobe Photoshop

What Was Done

Campaign Strategy & Concept

  • Developed a visual concept aligned with the brand’s identity and launch objectives

  • Created a flexible system of layouts that could adapt to different types of content — announcements, quotes, behind-the-scenes, and call-to-action posts

  • Ensured the campaign told a cohesive story across multiple posts

Layout Creation

  • Designed a variety of post formats to maintain interest and variety

  • Balanced text, imagery, and branding elements to ensure clarity and visual impact

  • Adapted layouts for both feed posts and stories where needed

Visual Consistency

  • Applied the brand’s colour palette, typography, and graphic language across all materials

  • Created a recognisable visual thread that connected each post to the larger campaign

  • Ensured the campaign felt like a natural extension of the website and book launch

Production & Delivery

  • Prepared all files in the required formats and dimensions for Instagram

  • Delivered organised assets for easy scheduling and publishing

The Value

A well-coordinated campaign creates momentum. By maintaining visual consistency across the launch, the campaign helped reinforce the brand’s identity at a key moment — turning a series of posts into a cohesive narrative that supported both the website and book release.

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Happy Great Day
Institutional Website

For Happy Great Day, I developed a complete institutional website from concept to launch. The goal was to create a digital presence that reflects the brand’s energy and personality, while offering a seamless experience for visitors.

The project covered everything from layout conception and visual identity application to WordPress development and final deployment.

Client: Happy Great Day
Services: Web Design, WordPress Development
Year: 2025
Tools: Adobe Photoshop, Adobe Illustrator, Figma, WordPress, Elementor

What Was Done

Layout Conception & Design

  • Created a custom layout tailored to the brand’s identity and communication goals

  • Designed a vibrant, engaging interface that captures the brand’s tone while remaining intuitive to navigate

  • Structured content to highlight services, values, and key messages in a clear hierarchy

Visual Identity Application

  • Translated the brand’s visual language into a cohesive digital experience

  • Ensured consistent use of colour, typography, and graphic elements across all pages

  • Created custom graphic elements that reinforce the brand’s personality

WordPress Development

  • Built a custom WordPress theme from scratch, tailored to the design specifications

  • Implemented an intuitive backend, allowing the client to manage content with ease

  • Ensured full responsiveness across desktop, tablet, and mobile devices

Launch & Go-Live

  • Managed the complete deployment process, including hosting setup and domain configuration

  • Conducted thorough testing across browsers and devices before launch

  • Provided training and documentation for the client to manage their own updates

The Value

This project is a full-cycle collaboration, from the first sketches to the moment the site went live. Every stage was handled with attention to detail, ensuring the final result not only looks professional but also functions smoothly for both the client and their audience

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Municipal Works Australia

As part of the ongoing communication partnership with Municipal Works Australia, I design their monthly email newsletters to support client engagement, project announcements, and industry updates.

Each newsletter maintains brand consistency with the company website while optimizing for email deliverability and mobile viewing. I design layouts, prepare email-optimized graphics, and coordinate technical specifications for their email platform.

This regular collaboration ensures their digital communications maintain the same professional standard established across all brand touchpoints.

Client: Municipal Works Australia
Services: Email Design, Digital Marketing Materials
Year: 2024
Tools: Adobe InDesign, Photoshop, Email platform integration

Municipal Works Australia – Email Newsletter 2024 Read More »

PHIR Project
Social Media Posts

This project involved creating a series of visually appealing and engaging social media posts for a client. The designs featured various layouts to suit different types of content, ensuring consistency with the client’s brand identity. Each post was adapted to multiple sizes to optimize performance across platforms such as Instagram, Facebook, and LinkedIn. • Conceptualization and design of diverse layouts for social media content • Customization to reflect the client’s branding, including colors, typography, and visuals • Adaptation of designs to multiple aspect ratios (e.g., square, vertical, horizontal) for seamless use across platforms • Delivery of ready-to-use files optimized for social media publishing The result was a cohesive and professional set of posts that effectively captured the client’s message and engaged their target audience.

Client: PHIR Project
Services: Layout Concept
Year: 2023
Tools: Affinity Designer

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Newsletter Design

This project involved designing a visually engaging and user-friendly newsletter layout, conceived in Figma and finalized for implementation on the Mailchimp platform.
The objective was to create a clean, modern design that aligned with the client’s brand identity while ensuring optimal readability and compatibility across devices.

Scope of Work:
• Concept development and wireframing in Figma
• Layout design with a focus on hierarchy and typography
• Integration of brand elements, including logo, colors, and visuals
• Optimization for responsive display on desktop and mobile
• Final delivery and setup in Mailchimp, ensuring seamless functionality

The result was a professional, brand-consistent newsletter that effectively communicated the client’s message and enhanced audience engagement.

  • Municipal Works Australia
  • Newsletter
  • 2023

Municipal Works Australia – Email Newsletter 2023 Read More »

Municipal Works Australia

Municipal Works Australia needed a website redesign that reflected their technical expertise and supported business growth. The existing site was outdated and difficult to update, limiting their ability to showcase new projects and communicate effectively with potential clients.

I designed and developed a custom WordPress theme with clean information architecture, professional visual identity, and an intuitive content management system. The solution balances aesthetic quality with practical usability, giving the client control over regular updates while maintaining design consistency.

Since the 2023 launch, I've provided ongoing website management, content updates, and technical maintenance—evolving from a single project into a comprehensive communication partnership.

Client: Municipal Works Australia
Services: Web Design, WordPress Development, Ongoing Management
Year: 2023 - Present
Tools: WordPress, Figma, Adobe Photoshop

Municipal Works Australia – Website Read More »

PHIR Project Website

In this project for PHIR-Project, I was responsible for both the design and programming of their website, as well as launching it online. This involved conceptualizing the website's design and layout, coding and implementing the necessary functionality, and ensuring that the website was successfully launched and made available to the public. The end result was a fully functional and visually appealing website that effectively represents the brand and engages with its target audience.
  • PHIR Project
  • Institutional Website
  • 2021

PHIR Project – Website Read More »

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