To support the launch of both the new website and the accompanying book, I developed a cohesive Instagram campaign for Happy Great Day. The goal was to generate engagement, build anticipation, and communicate the brand’s personality across a series of coordinated posts. The campaign was designed to work as a visual journey, guiding the audience from discovery to engagement, while maintaining a consistent and recognisable aesthetic throughout.
What Was Done
Campaign Strategy & Concept
Developed a visual concept aligned with the brand’s identity and launch objectives
Created a flexible system of layouts that could adapt to different types of content — announcements, quotes, behind-the-scenes, and call-to-action posts
Ensured the campaign told a cohesive story across multiple posts
Layout Creation
Designed a variety of post formats to maintain interest and variety
Balanced text, imagery, and branding elements to ensure clarity and visual impact
Adapted layouts for both feed posts and stories where needed
Visual Consistency
Applied the brand’s colour palette, typography, and graphic language across all materials
Created a recognisable visual thread that connected each post to the larger campaign
Ensured the campaign felt like a natural extension of the website and book launch
Production & Delivery
Prepared all files in the required formats and dimensions for Instagram
Delivered organised assets for easy scheduling and publishing
The Value
A well-coordinated campaign creates momentum. By maintaining visual consistency across the launch, the campaign helped reinforce the brand’s identity at a key moment — turning a series of posts into a cohesive narrative that supported both the website and book release.
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