Social Media Posts

Happy Great Day
Instagram Campaign — Website & Book Launch

To support the launch of both the new website and the accompanying book, I developed a cohesive Instagram campaign for Happy Great Day. The goal was to generate engagement, build anticipation, and communicate the brand’s personality across a series of coordinated posts. The campaign was designed to work as a visual journey, guiding the audience from discovery to engagement, while maintaining a consistent and recognisable aesthetic throughout.

Client: Happy Great Day
Services: Layout
Year: 2025
Tools: Figma, Adobe Photoshop

What Was Done

Campaign Strategy & Concept

  • Developed a visual concept aligned with the brand’s identity and launch objectives

  • Created a flexible system of layouts that could adapt to different types of content — announcements, quotes, behind-the-scenes, and call-to-action posts

  • Ensured the campaign told a cohesive story across multiple posts

Layout Creation

  • Designed a variety of post formats to maintain interest and variety

  • Balanced text, imagery, and branding elements to ensure clarity and visual impact

  • Adapted layouts for both feed posts and stories where needed

Visual Consistency

  • Applied the brand’s colour palette, typography, and graphic language across all materials

  • Created a recognisable visual thread that connected each post to the larger campaign

  • Ensured the campaign felt like a natural extension of the website and book launch

Production & Delivery

  • Prepared all files in the required formats and dimensions for Instagram

  • Delivered organised assets for easy scheduling and publishing

The Value

A well-coordinated campaign creates momentum. By maintaining visual consistency across the launch, the campaign helped reinforce the brand’s identity at a key moment — turning a series of posts into a cohesive narrative that supported both the website and book release.

You might also like

MORE PROJECTS

Happy Great Day – Social Media Content Read More »

Out of the Blue

Out of the Blue Career Horizons Expo required comprehensive event branding and materials for their career transition event serving emergency services and military personnel. The materials needed to communicate professionalism while remaining accessible and welcoming to attendees navigating significant career changes.

I designed event banners, promotional materials, signage, and digital assets that balanced informative content with clear visual hierarchy. The design approach prioritized readability and wayfinding functionality while maintaining brand consistency across all event touchpoints.

Client: Out of the Blue
Services: Event Branding, Print Design, Digital Graphics
Year: 2024
Tools: Adobe Illustrator, Photoshop, InDesign

Out of the Blue – Career Expo Event Materials Read More »

PHIR Project
Social Media Posts

This project involved creating a series of visually appealing and engaging social media posts for a client. The designs featured various layouts to suit different types of content, ensuring consistency with the client’s brand identity. Each post was adapted to multiple sizes to optimize performance across platforms such as Instagram, Facebook, and LinkedIn. • Conceptualization and design of diverse layouts for social media content • Customization to reflect the client’s branding, including colors, typography, and visuals • Adaptation of designs to multiple aspect ratios (e.g., square, vertical, horizontal) for seamless use across platforms • Delivery of ready-to-use files optimized for social media publishing The result was a cohesive and professional set of posts that effectively captured the client’s message and engaged their target audience.

Client: PHIR Project
Services: Layout Concept
Year: 2023
Tools: Affinity Designer

PHIR Project – Social Media Content Read More »

Scroll to Top